Foodpanda has awarded $1.8 million for Pakistan’s offline media coverage to Blitz Advertising, a subsidiary of Spark, to expand its services throughout Pakistan, including small towns.
“By winning the Foodpanda Pakistan 2020 Media coverage, which has been running for over two months, we are committed to providing superior value and stimulating creativity in the mobile food delivery market,” Ahsen Idris, CEO of Blitz Advertising, said in a statement. To make a profit. “Thank you to the team for their hard work and contributions, clarity of thought, value proposition and strategic understanding. We are thrilled to be working on this very dynamic category. “
Foodpanda Pakistan’s media review announced in September 2020 has selected GroupM and Blitz Advertising as potential media agencies to develop its overall media strategy. Adcom Zenith has previously been an active player and served Foodpanda Pakistan since 2017. According to Profit, the winning media agency will work with the Foodpanda Pakistan brand and media teams to meet a specific cost benchmark, which was based on the pursuit of media efficiency.
The mobile food delivery market is expanding its services across Pakistan, including small cities, and needs annual performance KPIs. To determine the most suitable media agency, a test case is also published in the checklist.
At the request of Delivery Hero SE, a European multinational online food delivery service and its parent company, Foodpanda Pakistan has increased its vertical integration to include Dark Stores, HomeChefs, Pandamart, Warehouse as a Service (WaaS) and Cloud Kitchens in Pakistan.
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